The Ins and Outs: What’s the Verification Process Like?

Now, you’re probably wondering how to unlock this superpower. To break it down simply, to get that badge you’ll first need to sign up for Local Services Ads and pass through Google’s rigorous verification process. Don’t worry though. Here’s a step-by-step breakdown to make the whole “how to get verified for google local search ads” journey a little less daunting.

1. See if Your Business is Eligible

Firstly, you want to see if your business type qualifies for Local Service Ads. It’s mainly service-oriented businesses – think plumbers, electricians, HVAC specialists, and other “home service” related fields. You can go directly to Google’s website and use their handy eligibility tool; just put in your country and business category – quick and painless. This will help you know whether Local Service Ads—and by extension, the Google Guarantee—are available in your field.

2. Get Your Business Profile in Tip-Top Shape

Already got a Google Business Profile (GBP)? Awesome. If not, getting one set up should be your first port of call because that badge gets linked directly to it. Make sure all your business info—name, address, phone number, website – are all correct and consistent across the board; even small inconsistencies can cause hiccups.

3. Brace Yourself for Background Checks

Google’s serious about trust, which means thorough background checks on you and any employees you may have at absolutely no cost to you. This normally involves a criminal history check and checks on professional qualifications. You can typically expect the entire process to take a few weeks – they’re meticulous, but hey, it’s Google. Be patient – the credibility is worth the wait. This meticulousness helps filter out low-quality providers, further boosting your trustworthiness in the eyes of potential customers.

4. Get Your Insurance in Check

Like background checks, insurance is another layer of trust and professionalism that reassures customers you are who you say you are. Google takes insurance very seriously, requiring all Google Guaranteed businesses to carry up-to-date insurance coverage relevant to their industry. Specific insurance requirements vary by location and industry, but General Liability insurance is almost always a must.

5. Double Check Licenses and Certifications

Being licensed and certified in your field shows professionalism and that you’re equipped to do the job well. Have all the required documents up-to-date and readily available during the verification process.

6. Harness the Power of Reviews

Ever booked a hotel or tried a new restaurant based on reviews? It’s social proof; we tend to trust what others say, even if we don’t know them. The same logic applies to Local Services Ads. Positive reviews build trust. When people see positive reviews about your services from real customers, it’s like a friend vouching for you—instant credibility boost. Plus, positive reviews on your Google Business Profile show Google that customers are satisfied, which helps increase your visibility in the long run.

7. Don’t Forget to Respond Quickly

This seems obvious, but we all have those days. In a world of instant gratification, nobody likes waiting around. When those leads start coming in—because trust me, they will – get back to them fast. Timely responses, even just an acknowledgment, shows professionalism, eagerness to help and, in turn, improves your ranking. Customers are more likely to choose a business that values their time.