The Forest City Digital Playbook Series

The Klaviyo Master Flow Playbook

Email and SMS automation for hemp beverage and functional DTC brands. The core flows, the full library, and a progressive-profiling system that makes you less dependent on paid ads.

Download the playbook (PDF)

What is inside

The core flows every brand must have live

Non-negotiable. Build in this order.

# Flow Primary job
1 Welcome series Convert and educate new subscribers
2 Cart abandonment Recover near-purchases
3 Checkout abandonment Recover high-intent drop-offs
4 Browse abandonment Capture early intent
5 Post-purchase Drive 2nd order, reduce remorse
6 Win-back / sunset Reactivate and protect deliverability
7 Review request Reviews, trust, compliance signal

Want this built for you?

FCD sets up the full flow foundation, segmentation, and progressive-profiling system for hemp and functional DTC brands. Diagnosis before execution, every time.

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