SEO Transformation for an eCommerce Brand
Client Overview
The Challenge
Lack of SEO Foundation: The client had no collection pages, minimal product page descriptions, and little to no search-optimized content.
Limited Search Visibility: Their existing online presence did not capture demand beyond brand-name searches.
Content Gaps: The site lacked educational, informational, and purchase-intent-driven content.
Competitive Landscape: The market was saturated, requiring a tailored approach to stand out in organic search results.
The Solution
Technical Optimization
Migrated the website from BigCommerce to Shopify, ensuring proper 301 redirects to maintain SEO equity.
Implemented structured data, including schema markup for collections, product pages, reviews, and FAQs, to enhance search visibility.
Content Optimization
Conducted deep audits of the client’s website and competitors to identify gaps and opportunities.
Developed optimized product descriptions aligned with user search intent, increasing relevance and engagement.
Revamped collection pages with a structured approach:
Above-the-Fold Content: Optimized headers, short descriptions, and hero images with proper alt text.
Below-the-Fold Content: Added detailed descriptions, product information, and FAQs with schema markup to improve search ranking and user experience.
Content Creation Strategy
Created a mix of long-form blog posts for top-of-funnel awareness and mid- to bottom-funnel content to target high-intent keywords.
Established a regular cadence of 1-2 blog posts per week over six months, driving consistent organic traffic growth.
Link Acquisition
Performed outreach to secure 1-3 high-quality backlinks per month, building domain authority and improving rankings.
Retention-Based Marketing Integration
Leveraged Klaviyo for retention-focused strategies, including:
Sign-Up Forms: Captured email leads via footer forms, exit intent forms, and product-specific promotions.
Remarketing Campaigns: Targeted users who viewed products or collections with email and ad follow-ups.
Results
Search Visibility:
3x
Search Visibility:
2.5x
Revenue Growth:
44%
Search Visibility:
1.7%
Engagement and Retention:
– Enhanced customer retention and repeat purchases through SEO and Klaviyo integration.
– Improved engagement metrics with targeted offers and remarketing campaigns.
Key Takeaways
Comprehensive SEO Strategy: By focusing on technical improvements, optimized content, and link-building, Forest City Digital transformed the client’s organic presence from minimal to thriving.
Full-Funnel Impact: The SEO-driven traffic seamlessly integrated with retention marketing, maximizing the client’s lifetime customer value.
Sustainable Growth: The combination of regular content creation, schema implementation, and outreach efforts established a scalable foundation for long-term success.
Forest City Digital’s SEO expertise has been instrumental in transforming our online presence. Their strategic approach to content, technical optimization, and retention marketing has driven substantial growth in traffic, engagement, and revenue.
Company Owner