If your site has grown in fits and starts over the years, you are not alone. Most staffing websites started as a handful of service pages and a blog, then picked up a location page here and an industry blurb there. By 2025, that patchwork makes it harder for buyers to find what they need and harder for search engines to understand what you actually do. Going into 2026, a clean structure is one of the highest‑leverage moves you can make. The goal is simple: make it easy to understand your services, who you serve, and where you operate—and make it just as easy to request talent.
This is a practical, conversational guide to rebuilding your information architecture around a hub‑and‑spoke model. We will cover what to audit, how to design hubs and clusters, the must‑have templates, the internal linking rules that keep everything connected, and the KPIs that tell you it is working. We wrote it with staffing website structure in mind, but the principles apply across your entire site.
Start with a quick audit: content inventory and performance
You do not need a six‑week research project. Give yourself a short window and get a clear picture of what exists and how it is performing. List every URL, the page type, and its job. Pull the last 6–12 months of organic sessions, the top queries, and any conversions tied to the page. If a page has thin content or overlaps with another, mark it for consolidation. If an old post still gets traffic, keep it and refresh it so it fits the new structure. Anything orphaned or outdated should redirect to the best matching page so the equity is not lost.
Two helpful questions: does this page answer a real question for a buyer or candidate, and does it clearly point to the next step? If not, you already know what to fix. If you want help improving forms and layouts while you restructure, our CRO services are built for exactly this.
The structure: hubs with spokes
Think of your site like a map. Hubs are the major landmarks; spokes are the streets that take visitors exactly where they need to go. For staffing, hubs are usually industry, role, and location. Spokes are the detailed pages that live under each hub.
An industry hub like manufacturing should orient the visitor. What roles do you fill, what compliance matters, what outcomes can you prove? Then it should clearly route them to the deeper pages for light industrial, CNC, maintenance tech, and so on. A role hub like healthcare can link into phlebotomist, medical billing, and CNA pages. A location hub like Cleveland should set local context and connect to the services and roles you can deliver in that market.
Every hub should have a short intro that answers the big questions up front, a clean set of links to its spokes, and a primary call to action to Request Talent. If you want a model for how we approach staffing specifically, see our staffing page.
The templates that make scaling easy
Templates keep things consistent and fast to publish. Here is how we structure the pages that show up again and again for staffing firms.
Service page
The job of a service page is to convert employers on one specific service. Start with a single sentence that defines the service and who it helps. Keep your proof close to the top: the typical time to submit, your safety and compliance stack, and the coverage area you serve. Give visitors one clear next step to request talent, and a second option to review case examples or testimonials if they are not ready yet.
As the page continues, spell out your process from intake to quality checks so buyers understand how work moves. Be transparent about pricing and markups with a realistic range and a simple example. Share a time‑to‑fill benchmark based on your recent median. Cap things off with a short FAQ that answers the questions buyers ask most often.
Location page
Location pages win local intent and get prospects to the right team quickly. Open with a short paragraph that explains your coverage and the primary roles you place there. A simple table that shows top roles, pay ranges, and typical time to fill is helpful for both humans and search engines. Add any local compliance notes buyers need to know about. Make it easy to contact your office, and include a short, friendly team intro so the page feels human. A focused FAQ on pay, shifts, and transportation closes common gaps.
Industry page
Industry pages show depth in one vertical and guide visitors to the right roles and services. Give a snapshot of demand drivers, credentialing and safety requirements, and two or three short case blurbs with a clear outcome. Link to the most relevant role and service pages and keep a visible Request Talent button in view as they scroll.
Internal linking and breadcrumbs that actually help
Internal links are how you guide people through the buying journey and how you signal relationships to search engines. Keep it simple and consistent. Every hub links down to all of its spokes. Every spoke links back to its hub. Spokes that are closely related should link to each other when it helps the reader. Service pages should link to the most relevant industries and locations, and location pages should point back to the services and roles most in demand in that market.
Breadcrumbs should match the structure the visitor experiences: Home > Industry > Service, or Home > Location > Service. Use clear, human link text, not jargon. For example, “Light industrial staffing in Cleveland” is better than a brand slogan. Avoid hiding important links in image carousels; put them in the body so they are easy to find and easy to crawl. If you need support with keyword mapping, redirects, and internal link plans while you rebuild, our SEO services can help.
Keep it fresh: KPIs and governance
A new site layout is not a one‑and‑done project. Decide what success looks like and review it on a regular cadence. For structure work, we like to track growth in non‑brand rankings and clicks across your service, industry, and location pages. We also watch conversion rate on service pages that include a clear Request Talent action. Operationally, set a target for how quickly new pages ship and how often your top pages get updated.
Make someone the owner of each hub so updates do not happen ad hoc. Refresh your top pages every quarter with new proof points, testimonials, and internal links. Add one new spoke each month for your highest‑value industry or city. Keep a simple redirect log so retired pages point to the best destination. These habits keep the whole system healthy and prevent the slow slide back into a patchwork.
Website Success Blueprint
If you are planning a 2026 rebuild, we can help you ship faster and avoid the usual potholes. Ask for our Site Map and Internal Link Blueprint and we will map your hubs and spokes, select the right templates, and build a clean internal link plan that supports rankings and conversions. Start with CRO if forms and page layouts need work. Start with SEO if you need keyword mapping, redirects, and technical fixes. Ready to move now? Schedule a call and we will walk you through a fast‑start plan.